12 Reasons why to use multilingual wordpress theme

12 Reasons why to use multilingual wordpress theme

1. One language is simply not enough for one website Website should be written in more than 10 language to reach most of the population. Of course, you might object that it depends solely on purpose of the site what the targeted audience is. Chances are close to zero that one language will be sufficient for any type of content you offer online. Imagine that you’re building website for UK authorities to provide some specific information to public. You say fine, this is local, everyone who should read it speaks English, right? Yes, this is quite right but if you are really interested in spreading knowledge and engaging with wider […]

Creating multilingual website with WordPress Theme

Creating multilingual website with WordPress Theme

We live in Europe. Little continent with over 50 countries. Most of these countries have their own language yet we can travel and understand each other well as we all learn multiple languages since early childhood. In a digital world we all have our preferred language in which we browse and read most. It doesn’t matter which country or continent you are from, you know that creating multilingual website or simply adding more languages to your current website means enlarging your readers’ community and increasing your market opportunities. If you got stucked with complicated plugins which call themselves “easy to create multilingual website tool” I have good news for you. All […]

Is the success of content marketing only a myth?

Is the success of content marketing only a myth?

There is so many articles on the importance of content marketing and various tips for its improvement. What are the common methods? What can help you to achieve the given target? Universal strategies for customer acquisition The priority in the content marketing area is the setting of short-term aims that content marketing is to help to achieve. It can be a number of new likes, followers, subscribers to newsletter etc. If we are talking about strategies for planning and work with content marketing, certainly focus on content that is up-to-date (share the same thing even several times, it will improve the traffic and bring new readers). Content should be also […]

How to create a Perfect Navigation on the Mobile device?

How to create a Perfect Navigation on the Mobile device?

Navigation on the mobile device has to be simple to use for all users. For the correct operation it has to be visible easily at first glance – you cannot force users to be looking for the information you want to provide to them. Simply just provide it. One part of the strategy for creation of excellent navigation is the ability to create it in such way, so that it can be used intuitively. It means that user can get from point A to point B without thinking about each individual step (click). It is also important not to move the navigation controls around on the various pages and sub-pages. […]

Secret of the Content your Visitors want to read

Secret of the Content your Visitors want to read

It is very difficult to attract website visitor’s attention, because there is so many distracting factors. Even more challenging is to keep the visitor’s attention. See below the following useful advices so that your visitors do not leave your web page. Simple content The key to success of the text is its simplicity – communicate with your visitors in natural way. What does it mean? Avoid using too “smart” (technical) vocabulary and lecturing. Just keep breaking the rules, you don’t need to express yourself in a most correct and standard way. Colon is often used as a cliff hanger : you can utilize visitor’s curiosity for your own benefit! Using […]