Is the success of content marketing only a myth?

Is the success of content marketing only a myth?

There is so many articles on the importance of content marketing and various tips for its improvement. What are the common methods? What can help you to achieve the given target? Universal strategies for customer acquisition The priority in the content marketing area is the setting of short-term aims that content marketing is to help to achieve. It can be a number of new likes, followers, subscribers to newsletter etc. If we are talking about strategies for planning and work with content marketing, certainly focus on content that is up-to-date (share the same thing even several times, it will improve the traffic and bring new readers). Content should be also […]

How to create a Perfect Navigation on the Mobile device?

How to create a Perfect Navigation on the Mobile device?

Navigation on the mobile device has to be simple to use for all users. For the correct operation it has to be visible easily at first glance – you cannot force users to be looking for the information you want to provide to them. Simply just provide it. One part of the strategy for creation of excellent navigation is the ability to create it in such way, so that it can be used intuitively. It means that user can get from point A to point B without thinking about each individual step (click). It is also important not to move the navigation controls around on the various pages and sub-pages. […]

Secret of the Content your Visitors want to read

Secret of the Content your Visitors want to read

It is very difficult to attract website visitor’s attention, because there is so many distracting factors. Even more challenging is to keep the visitor’s attention. See below the following useful advices so that your visitors do not leave your web page. Simple content The key to success of the text is its simplicity – communicate with your visitors in natural way. What does it mean? Avoid using too “smart” (technical) vocabulary and lecturing. Just keep breaking the rules, you don’t need to express yourself in a most correct and standard way. Colon is often used as a cliff hanger : you can utilize visitor’s curiosity for your own benefit! Using […]

Universal design – how to correctly understand customer needs

Universal design – how to correctly understand customer needs

When creating websites, designers must take into account the wide spectrum of potential site visitors. Universal design is a design created by following the standard principles and simultaneously taking into account individual needs of users with limited abilities. Often the universal design is associated with accessibility and that’s a mistake. The reasons for this are better explained on uxbooth.com. Prior commencing designing of new UX interface with the aim to create a universal design, you should consider the audience, who the website, portal or application will be dedicated to. If it will be dedicated to multiple persons, possible restrictions of target users need to be defined (whether these are physical […]

When is the right time for redesign of the website

When is the right time for redesign of the website

Redesign of the website is a big change for every business, because new web can significantly influence the user behaviour. Either in positive or negative way. New customers (those ones who are visiting your website for the 1st time) will appreciate modern design according to the latest trends, as it will catch their attention more. But for users, who are regular visitors of your website and are used to certain layout of the elements, the redesign is a step to the unknown. However there are several reasons why to undertake such risk – at the end it can be a win for you. Reasons for changing of website design: you […]