About Ivi

She has more than 10 years experience in copywriting, blogging & content marketing with focusing on IT sphere and web development.

Are you lost in Social Media? Marketing tools that will help you, for free! (updated)

Are you lost in Social Media? Marketing tools that will help you, for free! (updated)

Small businesses usually don’t have any marketing budget on social networks and they’re trying to present their goods and services by themselves. There is couple of useful tools which can significantly increase efficiency of your website (e.g. on Facebook) and will help you deliver real results. The best thing about them is – they’re not only effective, they’re also free (of course there are paid versions available too, but we’ll focus on them next time). How social media tools work The main purpose of these tools is to uncover deficiencies, find out where does your Facebook page stands now, or they can at least tell you how your competitors work […]

10 Big Name Websites You Would Not Expect Using WordPress

10 Big Name Websites You Would Not Expect Using WordPress

Although approximately 26% websites run on WordPress, some people still tend to think that it’s a content management system for small businesses or blogs. Let’s now rectify this misconception and have a closer look, who is using WordPress. Check out the list of the most popular WordPress platform users created by guest post author from webcreate.me WordPress blog. 1.  The Wall Street Journal The online version of the largest newspaper in the US by circulation is powered by WordPress as well. Even though the Wall Street Journal has the ability to build a website from scratch, they most likely focus on delivering news and covering topics they are experts in. […]

Is the success of content marketing only a myth?

Is the success of content marketing only a myth?

There is so many articles on the importance of content marketing and various tips for its improvement. What are the common methods? What can help you to achieve the given target? Universal strategies for customer acquisition The priority in the content marketing area is the setting of short-term aims that content marketing is to help to achieve. It can be a number of new likes, followers, subscribers to newsletter etc. If we are talking about strategies for planning and work with content marketing, certainly focus on content that is up-to-date (share the same thing even several times, it will improve the traffic and bring new readers). Content should be also […]

How to create a Perfect Navigation on the Mobile device?

How to create a Perfect Navigation on the Mobile device?

Navigation on the mobile device has to be simple to use for all users. For the correct operation it has to be visible easily at first glance – you cannot force users to be looking for the information you want to provide to them. Simply just provide it. One part of the strategy for creation of excellent navigation is the ability to create it in such way, so that it can be used intuitively. It means that user can get from point A to point B without thinking about each individual step (click). It is also important not to move the navigation controls around on the various pages and sub-pages. […]

Secret of the Content your Visitors want to read

Secret of the Content your Visitors want to read

It is very difficult to attract website visitor’s attention, because there is so many distracting factors. Even more challenging is to keep the visitor’s attention. See below the following useful advices so that your visitors do not leave your web page. Simple content The key to success of the text is its simplicity – communicate with your visitors in natural way. What does it mean? Avoid using too “smart” (technical) vocabulary and lecturing. Just keep breaking the rules, you don’t need to express yourself in a most correct and standard way. Colon is often used as a cliff hanger : you can utilize visitor’s curiosity for your own benefit! Using […]