About Ivi

She has more than 10 years experience in copywriting, blogging & content marketing with focusing on IT sphere and web development.

What should all the UX designers pay attention to

What should all the UX designers pay attention to

When a designer is creating interfaces, he knows naturally, how the web pages should work. Where the individual elements and buttons should be placed, what the various icons mean, or what action should the user perform by CTA. This point of view is very intuitive for the designer, as he is very experienced and forgets often that users can be different and not everyone can be so competent when browsing on the website. What should the designers pay attention to? non-technical users those who will be using website’s control elements for the first time the text which is too long and extensive forms (they can drive away the user who […]

New software for practical editing of photos and videos. Introducing Photoshop Elements 15 & Premiere Elements 15

Adobe came up with two new enhanced versions for editing of photos (Photoshop Elements 15) and videos (Premiere Elements 15). The key change in the most recent version is the addition of several practical functionalities for even simpler work with media. Thanks to this even those who haven’t had any practical experience with media editing before and aren’t professional graphic designers or photographers can now perform media editing easily. For social network lovers? Photoshop Elements 15 brings exceptionally effective features. For example possibility of creation and addition of own digital frames or new painting effects. Editing of photos using these features is appreciated primarily by Facebook and Instagram fans. Because […]

Do you know how to create profitable blog with WordPress today?

Do you know how to create profitable blog with WordPress today?

WordPress was originally designed as blogging tool. It’s past some time since than and it’s functionalities has become so complicated that it can be used for almost any website at all. But let’s go back to the beginning. If you feel like blogging, learn from the master and follow the comprehensive guide that will teach you step-by-step what to do be successful. Follow these steps First thing to do is of course finding your topic. Be sure to choose something you’re really enthusiastic about and you’re likely to enjoy writing about in next few years (at least). Picking the right niche is the key. Don’t make it too general. It’s […]

Surprising deficiencies of some landing pages you can find online

Surprising deficiencies of some landing pages you can find online

The website’s ability to convince visitors to become customers is measured by conversion. Conversion can be boosted by various tools and marketing strategies, but sometimes it is sufficient to eliminate just a few mistakes on the existing landing pages and results can arrive without any additional advertising costs. What are the most common mistakes you can encounter? What you need to pay attention to when creating and updating landing pages? Problems with CTA The most significant deficiency is if user cannot find and click on CTA button (call to action button). There can be number of reasons for that – too much text on the webpage, unnoticeable button which looks […]

What can help you sell product even without Google ads?

What can help you sell product even without Google ads?

Marketing trends are changing every day. Some strategies are so effective that marketers keep updating them with the newest and most recent know-hows. One of the theories how to promote WordPress product or service is a strategy according to which you should describe product, show it to customers and let them try it beforehand. If you’re selling some product online, sometimes it’s too difficult to let customer try it before they pay. One of the time-proven ways is a free trial, thanks to which client can test functionalities and decide if the product suits his needs so it’s worth to pay the price for. You can apply the same principal […]