A tempting individual hotel website will probably cost more than a common company website as it will require an interface to the back office software that is currently used, as well as connection to other third-party tools like payment portals or booking channels.
Make sure this investment will be seeded on a fertile field. Let the visitors of your hotel website not overpassing it just because you’ve made any of the mistakes described below. Before you start, checkout some of the best pre-designed wordpress themes for hotels which are highly professional and can save you plenty of time & money!
Beside from the general rules for web design, pay attention to the following tips:
The best user experience
Quality of the design, content and user experience nowadays matters more than before. Browsing your website is like window shopping and you have to do your best to arrange everything the way that convince people to make a booking. You should consider redesigning of your whole website if you’re not happy with your current conversion rates.
It’s whole package starting from compelling descriptions, professional photos and videos that create emotion as we mentioned above to navigation and final CTA.
Make your website look uncluttered and as simple as possible. From user perspective make your navigation simple and promote the best information at the top. Don’t give people a chance to leave just because they can’t find what they want.
Real-time booking on your hotel website is a must. „Send us a query and we will respond within 24 hours“ is a substitution of „Go and find some other place where to make a reservation” of nowadays. A booking engine tool will communicate with your internal software and enable a „Book now“ button, meaning an instantly confirmed reservation.
Well, there is a term called price differentiation, i.e. offering the same product for a different price and/ or conditions based on various target groups. However, this doesn’t apply to the online world for hotel industry anymore.
Make sure the prices displayed on your website are the most current ones and in line with the pricing on any other partner channels. Otherwise, you might lose a customer due to pointlessly high price easily or he will simply overpass your website, leaving you with a decreased google ranking in return.
Check the middleware solutions for managing all your advertising channels. Because as your business starts growing, there will be no time for manual tracking of the rates across the points of sale.
Draw attention to exclusive deals
Exclusive offers are one of the ways how to drive direct bookings. It doesn’t necessarily has to be a discounted price. That’s why deals and offers should be included in the top level menu navigation or visible on the homepage to draw attention. Special offer means also something unique you offer and the users can’t find it somewhere else. People will recognize you because of that one special feature that no one else has.
Make sure your website is mobile-friendly and customized to retain a perfect user experience for mobile users. You can bet, that more than 50 % of the worldwide clients will book through m-commerce. And the last-minute bookers will be half of the portion as the recent data of Hotels.com showed. Knowing this, enable quick and accessible booking through mobile.
There will be three critical moments of maintaining it successfully:
- Place a ‘click-to-book’ button in an area that can be found comfortably. Make it reachable at a glance.
- Add links to google maps, so that the address can be viewed in one click
- Mobile optimisation: Create a site that auto-adjusts based on the size of a smartphone or tablet.
Approach to security
Savvy consumers are becoming more sensitive to internet safety and might feel uncomfortable to share credit card details or personal data to an unverified page.
Travellers expect you to have the generally known technology and payments bridges, that will lend credibility to your website and to your hotel. This is again one of the points to reach for the third-party licenses and tools to accomplish the level of standard expectations.
When designing the website of your hotel, always prepare it as if for the least ingenious customers. Therefore, prepare quick and easy guidance „How to make a booking“ or „How to pay” for it. A handful „Questions and Answers“ part is still inevitable. Don’t count on the advanced internet users of nowadays.
For this purposes prepare captivating infographics or short 2D videos.
Bring in emotions
When speaking about professional photos that would present a hotel in the best light, I stumble again and again on the same breaking point of misunderstandings; That the business owners (especially small business owners) or web designers are not sure how to define a term „good picture“. Even though, we all speak about having a spotless visual promotion.
The aim of professional shots is to extract emotions and literally beam it to potential customers. People want more than seeing a nice facade of your place. They are longing to find out about the lovely late evening they can spend in the backyard garden or adorable fresh morning view out of the breakfast terrace with the beloved ones. All connected through love and unique experience.
Don’t show, what you have got. Show people what they can experience if they stay with you.
When it comes to hospitality, reviews can be strong persuasive element. More likely there will be many listings on different platforms such as Booking.com or TripAdvisor.com. It’s normal to be afraid of what is out of your control, but truth to be said, if you’ve treated your guest the best way possible there’s no need to worry.
Responding to all, positive and negative reviews is a sign of taking customers opinion seriously and willing to offer them the best service. As a social proof, link these reviews to external sites.
If potential customers can find reviews easily and you own up to them, it shows up you’re serious about making your place the best option for travellers.
Space for opinions in your Hotel WordPress Theme
Create a visible space for customer’s opinions and do not hesitate to share it. Position the best rates with descriptions in a carousel form to the welcome page of your website.
Another way that can complement the first mentioned is to show all reviews on a particular stage of the booking process.
Involve customers by giving them space for self-realization and, at the same time, win a content that shows third-party reviews.
Make sure to build a system for handling responses and ratings that are unpleasantly adverse.
To sum it up in a few keywords for creating WordPress themes for Hotels:
- Be as fast as possible and 100 % updated on bookings
- Be sensitive to security requirements
- Be mobile friendly
- Show emotions, not design
- Enable interaction
- Always think of the least savvy user
Check out our hotel wordpress theme from our ait-themes.club.