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    Categories: Tips and Tricks

Why it is important to create infographics

You certainly heard about that it is good to be using infographics when advertising online. Infographics are an excellent way of presenting information on your product, service or company to your potential visitors.

Association of data with text increases transparency

Users process huge amount of information on a daily basis. If you put your bets on visualization, you can reach their attention. According to statistics, users remember 55% more information when it is accompanied by an image. For illustration, let’s have a look at Facebook or Twitter posts. When you add a post including an image, it is almost 2.5 times higher chance it will be shared by other users. It can be said in general, that infographics have viral potential. And they can help you to get audience’s attention quicker and in natural way.

Furthermore, if you create the infographics by yourself, it will cost nothing.

There is lots of useful tools for creation of infographics online (that are even free of charge in the basic version). Excellent summary of the most interesting tools was issued by hubspot.com in its article: 8 Helpful Resources for Creating Beautiful Infographics

Ivi: She has more than 10 years experience in copywriting, blogging & content marketing with focusing on IT sphere and web development.